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Strategic business planning

Strategic planning is key to successful business development. It is imperative to know what your future goals are, and what you realistically need to do to achieve these goals. In order to improve performance, prepare for any unexpected problems, grow the business and maximize profits, it is essential to formulate carefully-planned strategies based on extensive research and backed up by accurate data.

Successful strategic planning means you:

Strategic business planning involves thinking out-of-the-box and coming up with fresh new ideas. It’s a good idea to think about the so-called ‘PEST’ factors: Political, Economic, Social and Technical. In other words: the competition; the strengths and weaknesses of your business; customer feedback; and the efficiency of the cost management system currently deployed.

Strategies need to be broken down into small implemental steps; deadlines and targets assigned to each stage of the process; responsibilities assigned to appropriate individuals; and an effective method of tracking the results and measuring performance set up.

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